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Amazon’s over-the-top business, including IMDb TV and Twitch, tops 120M monthly viewers

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Amazon’s free, ad-supported streaming service IMDb TV is getting its own mobile app. The company announced the news today at its first-ever NewFronts presentation to advertisers, where it also shared that its over-the-top streaming businesses combined — meaning, IMDb TV, Twitch, live sports like Thursday Night Football, Amazon’s News app and others — have now grown to more than 120 million monthly viewers.

This over-the-top business, or Amazon OTT as it’s called, includes anywhere ads show up alongside content on the IMDb TV app, Twitch’s game streaming site, during live sports Amazon streams through Prime Video, its 3P network and broadcaster apps and its Amazon’s News app for Fire TV.

IMDb TV viewership, in particular, jumped 138% year-over-year, Amazon noted.

The ad-supported service, which likely benefited from the same pandemic bump that drove streaming service viewership higher across the board last year, is something of a rival to other free, ad-supported streamers, like Fox’s Tubi, ViacomCBS’s Pluto TV or Roku’s The Roku Channel. However, more like Roku’s hub, Amazon leverages IMDb TV to help it sell its own media devices by promising users easy access to free, streaming content.

Today, that’s resulted in the IMDb TV app seeing the majority of its usage on Fire TV. But over the past several months, the app has become more broadly available, with launches on Roku, Chromecast with Google TV, PlayStation 4 consoles, Xbox One and Series X devices, LG Smart TVs, Nvidia, Sony Android TV and TiVo Android TV devices, Amazon says.

Now it will get its own dedicated mobile app, as well, instead of only a small section inside the IMDb app where the service’s content can be found today on smartphones. The new standalone app will arrive this summer on both iOS and Android, says Amazon.

Amazon also told advertisers about IMDb TV’s current user base, noting that 62% were in between ages 18 and 49. And they spend 5.5 hours per week on the app, on average.

The forthcoming mobile launch was one of several announcements Amazon made today at its Newfronts presentation today.

The company also detailed its upcoming IMDb TV slate, including unscripted series “Luke Bryan: My Dirt Road Diary,” “Bug Out” and “Untitled Jeff Lewis Project” as well as scripted releases “Blessed and Highly Favored,” “Greek Candy,” “Primo,” “The Fed,” and “The Pradeeps of Pittsburgh, PA.” Music duo Tegan and Sara’s memoir “High School” will be adapted as an original series for IMDb TV. IMDb TV also announced a new crime drama, “Leverage: Redemption,” and police drama, “On Call.”

IMDb TV parent company Amazon, meanwhile, expanded its deal with the NFL for Thursday Night Football, which now runs 11 seasons, starting with the 2022 season instead of the following year.

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Echelon exposed riders’ account data, thanks to a leaky API

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Image Credits: Echelon (stock image)

Peloton wasn’t the only at-home workout giant exposing private account data. Rival exercise giant Echelon also had a leaky API that let virtually anyone access riders’ account information.

Fitness technology company Echelon, like Peloton, offers a range of workout hardware — bikes, rowers, and a treadmill — as a cheaper alternative for members to exercise at home. Its app also lets members join virtual classes without the need for workout equipment.

But Jan Masters, a security researcher at Pen Test Partners, found that Echelon’s API allowed him to access the account data — including name, city, age, sex, phone number, weight, birthday, and workout statistics and history — of any other member in a live or pre-recorded class. The API also disclosed some information about members’ workout equipment, such as its serial number.

Masters, if you recall, found a similar bug with Peloton’s API, which let him make unauthenticated requests and pull private user account data directly from Peloton’s servers without the server ever checking to make sure he (or anyone else) was allowed to request it.

Echelon’s API allows its members’ devices and apps to talk with Echelon’s servers over the internet. The API was supposed to check if the member’s device was authorized to pull user data by checking for an authorization token. But Masters said the token wasn’t needed to request data.

Masters also found another bug that allowed members to pull data on any other member because of weak access controls on the API. Masters said this bug made it easy to enumerate user account IDs and scrape account data from Echelon’s servers. Facebook, LinkedIn, Peloton and Clubhouse have all fallen victim to scraping attacks that abuse access to APIs to pull in data about users on their platforms.

Ken Munro, founder of Pen Test Partners, disclosed the vulnerabilities to Echelon on January 20 in a Twitter direct message, since the company doesn’t have a public-facing vulnerability disclosure process (which it says is now “under review”). But the researchers did not hear back during the 90 days after the report was submitted, the standard amount of time security researchers give companies to fix flaws before their details are made public.

TechCrunch asked Echelon for comment, and was told that the security flaws identified by Masters — which he wrote up in a blog post — were fixed in January.

“We hired an outside service to perform a penetration test of systems and identify vulnerabilities. We have taken appropriate actions to correct these, most of which were implemented by January 21, 2021. However, Echelon’s position is that the User ID is not PII [personally identifiable information,” said Chris Martin, Echelon’s chief information security officer, in an email.

Echelon did not name the outside security company but said while the company said it keeps detailed logs, it did not say if it had found any evidence of malicious exploitation.

But Munro disputed the company’s claim of when it fixed the vulnerabilities, and provided TechCrunch with evidence that one of the vulnerabilities was not fixed until at least mid-April, and another vulnerability could still be exploited as recently as this week.

When asked for clarity, Echelon did not address the discrepancies. “[The security flaws] have been remediated,” Martin reiterated.

Echelon also confirmed it fixed a bug that allowed users under the age of 13 to sign up. Many companies block access to children under the age of 13 to avoid complying with the Children’s Online Privacy Protection Act, or COPPA, a U.S. law that puts strict rules on what data companies can collect on children. TechCrunch was able to create an Echelon account this week with an age less than 13, despite the page saying: “Minimum age of use is 13 years old.”

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Casualties Mount As Violence Intensifies Between Hamas, Israel

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Israel has called up more troops and launched its heaviest assault yet along the Gaza border. Seven people in Israel have been killed. Losses are much higher on the Palestinian side.

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Palestinian Perspective: What The Conflict With Israel Looks Like From Gaza

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NPR’s Steve Inskeep talks to Omar Shaban, founder of a Gaza-based think tank, and Palestinian lawyer Diana Buttu, about how this cycle of Palestinian-Israeli violence plays out in their neighborhoods.

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